Posts Tagged Twitter

Optimizing Social Media along the Employee Lifecycle

Some days ago I came across an interesting post on clickz.com – all wrapped-up in a simple graphic:  

I like the concept very much, but also started to think about how this would translate into the employee lifecycle (ELC). Frankly, after having this idea I googled first instead of wasting brainpower, but I couldn’t find anything similar related to the ELC. So as a first result from these thoughts I put together another simple graphic:

It’s still very conceptual and I don’t claim to have the one and only version of the ELC, but for a start and as a visualization of (my) professional common sense it works well.

Nonetheless this graphic is missing a proper conceptual background. I started thinking about how to structure the social media along the ELC based on certain criteria, e.g. internal or external recipients, what you can see in the middle circle. There would be a larger number of criteria though, which makes the whole too complex to aggregate in one simple graphic (maybe an infographic would work better). And even as a theoretical construct it will go beyond the scope of a blog post:

  • Spread: one to many, many to one, many to many, one to one
  • Content: individualized vs. generic
  • Content: user generated vs corporate
  • Content: details/Facts vs broader picture
  • Frequency: continuous, on demand
  • Purpose: motivation, education, administration, sourcing,…
  • Goal: information vs call-to-action
  • Recipients: internal vs. external

So, lots of work to do. I like to encourage everyone to contribute his/her thoughts or, be my guest, take this and develop it further. If someone already knows where to find an existing concept – this would save some brainpower…

Update: If you like to have a discussion about this (or any other topic) personally, I will be speaking about this at the Social Media @ HR Summit 2012 in Dublin. @carlssons will join there too.

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Facebook, Twitter, LinkedIn, Pinterest – The Who’s Who Of Social Media – AllTwitter

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The Small Business Social Media Cheat Sheet

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Be Better at Twitter

In The Atlantic Megan Garber has put together a nice code of conduct and some relevant data for everyone who uses Twitter for more than just check-ins…

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My favorite corporate video – for now: Twitter

Consistent in content, message and making – and most important: fun to watch!

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