Posts Tagged Kraft Mac
You might like a lot of pages and products on facebook, but have you ever been hugged back or personally thanked? Yesterday Kraft Mac & Cheese rolled out a special thank-you for facebook fans: a nearly seven-minute song that namechecks people who liked a post from the brand earlier this week:
And what happened? On Friday KM&C told their fans “We LOVE it when you “LIKE” our posts. So we’re showing you some love back with a song personalized for you, our fans.”
With the help of the YellowJackets, an a capella group, KM&C shot a video in which the names of fans are not only displayed/scrolled but also mentioned in the song – due to privacy reasons only abbreviated.
Sure, it’s not employer branding but still an inspiring example for the integrated use of social media channels and a personalized brand experience.
Nice bow-ties, guys!
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- Thanks for the recent follow @TheSmartEvents @CFEvalueator Happy to connect :) have a great Friday. >> Want this 🆓? commun.it/thank-you/?aid… 8 hours ago
- Thanks for the recent follow @MaryHaskins @rohan_verma83 Happy to connect :) have a great Friday. - Try this too cmun.it/try-this-171 10 hours ago
- Thanks for the recent follow @ExploreWeave @hrm_srd17 @satyavan_k1988 Happy to connect :) have a great Friday. ➡️🆓 commun.it/thank-you/?aid… 1 week ago