Posts Tagged Kraft Mac
You might like a lot of pages and products on facebook, but have you ever been hugged back or personally thanked? Yesterday Kraft Mac & Cheese rolled out a special thank-you for facebook fans: a nearly seven-minute song that namechecks people who liked a post from the brand earlier this week:
And what happened? On Friday KM&C told their fans “We LOVE it when you “LIKE” our posts. So we’re showing you some love back with a song personalized for you, our fans.”
With the help of the YellowJackets, an a capella group, KM&C shot a video in which the names of fans are not only displayed/scrolled but also mentioned in the song – due to privacy reasons only abbreviated.
Sure, it’s not employer branding but still an inspiring example for the integrated use of social media channels and a personalized brand experience.
Nice bow-ties, guys!
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- Thanks for the recent follow @teggert @NatalDank @ranamazen87 Happy to connect :) have a great Friday. >> Get FREE? bit.ly/_tweet_thanks_… 23 hours ago
- Thanks for the recent follow @Ibo @jobcollege @Nathalief Happy to connect :) have a great Friday. ➡️ Want this 🆓❓ commun.it/thank-you/?aid… 1 day ago
- Thanks for the recent follow @Stellenpakete @Aaliyahclothing @GenoRifa Happy to connect :) have a great Friday. 🔶 commun.it/thank-you/?aid… 1 week ago