Archive for category YouTube
Sure thing, it’s staged – but nonetheless this is a great example of how corporations should reply to critical comments and at the same time generate traffic and add value to their brand. Besides that, take it as a best practice of how to use various social media channels in a clever and integrated way. What am I writing about?
If you don’t know Bodyform yet, 50% of you hasn’t missed anything: they are in the business of female hygiene. I am sure you all are familiar with the kind of promotions this industry uses. Knowing this helps understanding the initial Facebook post from 8th October:
And here is yesterday’s reply on YouTube:
Even if I might not be the exact target audience, I love it! Great job, Bodyform. Has anyone yet seen such an example of viral multichannel marketing in employer branding?
P.S.: Don’t waste your time searching, “CEO Caroline Williams” doesn’t have a LinkedIn Profile 😮 That would have been the icing on the cake.
- How to handle negative feedback (myself)
- Bodyform’s video confession: Periods are not blue, not all women rollerblade in white (thenextweb.com)
- Bodyform Takes ‘Richard’ to Social Media School (mediabistro.com)
- This May Be The Best Response Ever To A Facebook Rant – Period (mashable.com)
You might like a lot of pages and products on facebook, but have you ever been hugged back or personally thanked? Yesterday Kraft Mac & Cheese rolled out a special thank-you for facebook fans: a nearly seven-minute song that namechecks people who liked a post from the brand earlier this week:
And what happened? On Friday KM&C told their fans “We LOVE it when you “LIKE” our posts. So we’re showing you some love back with a song personalized for you, our fans.”
With the help of the YellowJackets, an a capella group, KM&C shot a video in which the names of fans are not only displayed/scrolled but also mentioned in the song – due to privacy reasons only abbreviated.
Sure, it’s not employer branding but still an inspiring example for the integrated use of social media channels and a personalized brand experience.
Nice bow-ties, guys!
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