Sure thing, it’s staged – but nonetheless this is a great example of how corporations should reply to critical comments and at the same time generate traffic and add value to their brand. Besides that, take it as a best practice of how to use various social media channels in a clever and integrated way. What am I writing about?
If you don’t know Bodyform yet, 50% of you hasn’t missed anything: they are in the business of female hygiene. I am sure you all are familiar with the kind of promotions this industry uses. Knowing this helps understanding the initial Facebook post from 8th October:
And here is yesterday’s reply on YouTube:
Even if I might not be the exact target audience, I love it! Great job, Bodyform. Has anyone yet seen such an example of viral multichannel marketing in employer branding?
P.S.: Don’t waste your time searching, “CEO Caroline Williams” doesn’t have a LinkedIn Profile 😮 That would have been the icing on the cake.
- How to handle negative feedback (myself)
- Bodyform’s video confession: Periods are not blue, not all women rollerblade in white (thenextweb.com)
- Bodyform Takes ‘Richard’ to Social Media School (mediabistro.com)
- This May Be The Best Response Ever To A Facebook Rant – Period (mashable.com)