The bloody truth: Bodyform’s Social Media Confession

Sure thing, it’s staged – but nonetheless this is a great example of how corporations should reply to critical comments and at the same time generate traffic and add value to their brand. Besides that, take it as a best practice of how to use various social media channels in a clever and integrated way. What am I writing about?

If you don’t know Bodyform yet, 50% of you hasn’t missed anything: they are in the business of female hygiene. I am sure you all are familiar with the kind of promotions this industry uses. Knowing this helps understanding the initial Facebook post from 8th October:

And here is yesterday’s reply on YouTube:

Even if I might not be the exact target audience, I love it! Great job, Bodyform. Has anyone yet seen such an example of viral multichannel marketing in employer branding?

P.S.: Don’t waste your time searching, “CEO Caroline Williams” doesn’t have a LinkedIn Profile😮 That would have been the icing on the cake.

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