#CSR at work: #adidas

I just finished an accreditation in Albania, Nehemiah Gateway University, Buçimas.
It’s not talent management/HR, but CSR is getting increasingly important for employer branding – and I found a good example of CSR, which I would like to share: adidas sponsored their sports facilities and furthermore regulary takes interns to their HQ in Germany as well as conducting an annual sports festival.
I could recognize that this has a big impact here for the local economy and the physical education of pupils and students. Great initiative without a direct financial return for them, which means it’s ‘real’ CSR, not just stealth business development.




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