Kraft Mac & Cheese – Likeapella: A special thanks to 4.632 facebook fans

You might like a lot of pages and products on facebook, but have you ever been hugged back or personally thanked? Yesterday Kraft Mac & Cheese rolled out a special thank-you for facebook fans: a nearly seven-minute song that namechecks people who liked a post from the brand earlier this week:

“LIKE this post, and you never know what may happen.”

And what happened? On Friday KM&C told their fans “We LOVE it when you “LIKE” our posts. So we’re showing you some love back with a song personalized for you, our fans.”

With the help of the YellowJackets, an a capella group, KM&C shot a video in which the names of fans are not only displayed/scrolled but also mentioned in the song – due to privacy reasons only abbreviated.

Sure, it’s not employer branding but still an inspiring example for the integrated use of social media channels and a personalized brand experience.

Nice bow-ties, guys!

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