… the “surprising” answer given here: just handle it!
I am not a huge fan of inflationary studies on how much percent of peers think what about certain business trends or empirical data about the usage of this and that – the value for ones own business is very limited, usually there is no statistically valid and reliable link to performance indicators (positive exception e.g. Jim Collins) and the outcomes of those studies and surveys are predictable: “Yes, everyone thinks it’s important. Yes, almost anyone needs to do more.” Sorry, I really have to work on the length of my sentences… (meaning shorter, not longer ones!)
After such a long foreword, this is nonetheless a good reminder on what is a crucial aspect of social media usage in employer branding: